Exploration of Business English Practice Teaching in a Cross-cultural Context

Abstract

With the increasing globalization of the economy, frequent international trade has become a key objective for countries' development. In this context, the development of cultural trade is vital for communication between countries. Especially in the current international situation, China's enterprises and cultural institutions urgently need a large number of high-end business English talents. These talents are not only the main force in business negotiations but also crucial for promoting cultural exchange and transactions between countries. The demand for business English proficiency has now extended beyond purely linguistic abilities. It requires higher levels of cross-cultural communication awareness and understanding of culture differences. Therefore, it has become particularly important in daily teaching to cultivate the cross-cultural communication skills of students. Based on the above perspective, this paper analyzes the current status of business English teaching and proposes effective strategies. These strategies mainly include creating translation scenarios in business English, utilizing AI teaching assistance tools, deepening the integration of industry and education, and establishing a diversified evaluation system. By adopting these effective strategies, business English teaching can better cultivate students' cross-cultural communication skills and make them important contributors to the development of cultural exchange between China and the world.