Analysis of Narrative Strategy of Agricultural Science Popularization Short Videos based on Tik Tok Platform

Abstract

In recent years, the short video has gradually become a way for people to obtain information, entertain themselves, and spread their opinions. The number of users of short video platforms such as Tik Tok and Kuaishou shows an increasing trend. With the proposal of a rural revitalization strategy, the spread of agricultural science popularization knowledge also occupies a place in short video platforms such as Tik Tok, which plays an extremely important role in solving the agricultural knowledge problems for the public. Based on the three-dimensional classification of short videos of agricultural science popularization, this paper analyzes the narrative strategies of short videos of agricultural science popularization on the short video platform Tik Tok from three angles: narrative theme, narrative structure, and narrative discourse. This study also summarizes the creation rules of this kind of short video in combination with the team’s own experience of creation, so as to promote the wide spread of agricultural science popularization knowledge and make more knowledge about agriculture, the countryside, and farmers enter the lives of ordinary people