A Preliminary Study on the Innovative Narrative Mode of Traditional Evening Parties: Taking A Wonderful Tour of Dragon Boat Festival by Henan Satellite TV as an example

Huiyu  Wu

doi:10.54691/bcpssh.v18i.1149

Authors

Huiyu Wu

DOI:

https://doi.org/10.54691/bcpssh.v18i.1149

Keywords:

Henan Satellite TV, traditional culture, cultural code, narrative means, global communication.

Abstract

Recent years has witnessed China’s vigorous promotion of the excellent traditional Chinese culture. And major TV channels have launched numerous outstanding programs and works, among which the series of “Chinese Festivals” released by Henan Satellite TV has achieved “success across fields”. Not only does it provide a good example for the re-creation and dissemination of traditional culture, but it also presents a new trend of inheriting, innovating and developing excellent traditional Chinese culture.

Downloads

Download data is not yet available.

References

Zou, W. H. (2007). “Cultural Identity” in the Context of Ethnic Diaspora: A Case Study of Stuart Hall. Nanjing Journal of Social Sciences, (2), 83-88.

Zang, J. Y. (2021). National Charm, Emotional Identity and Value Communication -- On the Symbolic Ideographic Mechanism of “New National Style” Animation. Contemporary TV, (09), 91-95.

Yang X. C., et al. (2013). A Brief history of Henan Province. The Border Economy and Culture, (10), 1-10.

Gu, Y. Q. & Zhang, X. (2021). The Awakening of Traditional Culture: The Reproduction of Symbol System and Audio-Visual Field -- Based on the Cultural Observation of “Chinese Festivals” Series by Henan Satellite TV. China Television, (07), 30-34.

Li, Q. (2015). The “Bias of Communication” in Ubiquitous Era and Its Civilization Characteristics. Chinese Journal of Journalism & Communication, 37 (5), 6-22.

Sun, B. (2022). Breakthrough and Innovation of Excellent Traditional Culture in TV Programs: A case study of “Chinese Festivals” Series by Henan Satellite TV. China Television, (01), 45-49.

Yan, L. F. (2022). Variety Shows in the Era of Digital Aesthetics. People’s Tribune, (03), 116-118.

Yu, J. W. (2021). Restoring the Authenticity of Art by Innovation -- Exploring the Rules and Methods Behind the Popular Programs of Henan Satellite TV. Contemporary TV, (11), 47-53.

Xue, C. Y. (2022). From TV Variety Shows to Online Audiovisual: Analysis on the Featured Practice Path of Henan Satellite TV’s Spring Festival Gala of the Year of the Tiger. Contemporary TV, (03), 21-25.

Kong, Q. X. & Xu, L. D. (2021). Research on the Innovation of “Gamification” Communication Mechanism of Red Culture -- Taking “Youth Singing for the Motherland” as An Example. Modern Communication (Journal of Communication University of China), (10), 21-25.

Jenkins, H. & Zheng, X. Q. (2017). Text Poachers: Television fans and Participatory Culture. Read, (05), 89.