Reconstruction of Mythic Imagination, Modern Identity, and Cross-media Exploration

A Case Study of the Gods of Honour-Series Films of COLOROOM

Abstract

With the release of Legend of Deification, COLOROOM Pictures Company has made further progress in the construction of the Mythic Universe. Two films, NeZha: Birth of the Demon Child and Legend of Deification, have subversively rewritten and reconstructed the mythic imagination in China, combining the strengthening self-concept and reflection on the social survival dilemma, which is in line with the current social context and audience expectations. The film pays attention to the realistic portrayal, touches the nerves of the times, and arouses the audience's intense recognition with the slogan “I’m the master of my own destiny”. Their cross-media communication modes also make the two films a hit. However, the barriers and obstacles encountered in the communication are also worthy of reflection in the current domestic animated films.