Media Mirror: A Study of Behavioral Logic in Z Generation’s Accompanying Learning Live Broadcast

Abstract

Since the outbreak of the COVID-19 pandemic in 2020, people’s social distance has been forced to extend. At the same time, the development of media technology has broken through the limitations of physical time and space to a certain extent. New media has catalyzed the formation of new situations, and online learning has become the norm for many people. In recent years, accompanying learning live broadcast has gradually emerged. In the exploration of the behavioral logic root of the rise of the phenomenon of accompanying learning live broadcast, the author believes that the learning scene of the audience gazing at the anchor through the screen is very similar to the scene of the baby seeking self-confirmation in the mirror, and the process of their identity identification is in line with Lacan’s mirror stage. Based on Lacan’s mirror theory, this paper aims to interpret the behavioral logic in the accompanying learning live broadcast from the perspective of psychoanalysis and reflect on this media phenomenon. This paper adopts participatory observation and case analysis to collect data, analyzes how the audience and the anchor mirror each other, which constitutes self-identification in the process of accompanying learning live broadcast. This study puts forward some suggestions on how to treat this media phenomenon correctly.