On the Receivers’ Incentives and Senders’ Myths of Nezha

-- Reflections on the phenomenon of Chinese animation film after the Popularity of Nezha: Birth of the Demon Child

Abstract

The IP craze of Nezha in Chinese animation movies reflects the shortcomings of the whole society’s pursuit of pleasure in feeling-good novels and the short-sightedness of capital. When the wave of seeking sensory polarization surges, it is impossible to distinguish whether this charm comes from people’s real desires or whether the society is covered by a fake curtain and immersed in fantasy. This paper analyzes this phenomenon from the perspectives of receivers and senders. From the receiver’s perspective, this paper focuses on the anti-hero culture and the secret psychology of indulging in surplus pleasure. Regarding the sender’s aspect, this study analyzes the current disadvantages of Chinese animation films from the perspective of accelerating McDonaldization production. Finally, this study tries to provide suggestions for Chinese animation films to get rid of the Nezha meme and achieve diversified development.