The reason of people believe horoscopes

Huang Rui

doi:10.54691/bcpssh.v19i.1621

Authors

Huang Rui

DOI:

https://doi.org/10.54691/bcpssh.v19i.1621

Keywords:

Horoscope, Locus of control, Barnum effect, Astrology

Abstract

Horoscopes are very popular and common discussed today in people’s daily life. The purpose of this essay is to explore what types of people are more likely to believe in horoscopes since there were about 10 research paper in studying different types of people who believe horoscopes.The essay explains some reasons that people believe in horoscopes can be explained by locus of control and Barnum effect. By studying women's role in propaganda magazines, individual’s education level, and the frequency of people reading horoscope forecasts, the following conclusions were drawn: young, less-educated women were more likely to believe in horoscopes than men.

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