Research on the filming techniques and promotion strategies of Youtube's popular horror short movies

Zicheng Wang

doi:10.54691/bcpssh.v20i.2154

Authors

Zicheng Wang

DOI:

https://doi.org/10.54691/bcpssh.v20i.2154

Keywords:

YouTube Videos; Horror Short Films; Video Promotion Strategy.

Abstract

In terms of film genres, horror is a very specific one that requires some very specific lighting techniques. This paper analyzed some determining elements in some successful horror short videos that helped to win ideal number of views, and proposed a promotion strategy that could be used to boost the wide spread of YouTube horror short films. The research can contribute to discussions on how to integrate shooting techniques and desired promotion strategies in terms of online short horror videos.

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