Innovative application and optimized governance of blockchain in the media industry

Beichen Yang

doi:10.54691/bcpssh.v21i.3420

Authors

Beichen Yang

DOI:

https://doi.org/10.54691/bcpssh.v21i.3420

Keywords:

Blockchain; media industry; innovative application; optimized governance.

Abstract

Blockchain technology was originally used in the financial industry, and was applied to Bitcoin as the underlying technology and infrastructure. At present, the value of application has expanded from the financial industry to other industries such as transportation, medical care, and media. Then the article focuses on the possibility of transfer of new value and social collaboration of blockchain, the application and practice in the field of cultural media, and the problems faced by the development of "blockchain + cultural media", together with discussing the innovative application of blockchain in the media industry.

Downloads

Download data is not yet available.

References

Li Pengfei. Exploration of media convergence path based on blockchain technology, News Front, 2017(8).

Zhang Dongming, Tao Ran, Wang Biao. Seizing the "window" of blockchain technology to promote the innovative development of media integration, News Front, 2018(5).

Li Tai'an. Blockchain Reconstructs Network Public Opinion Environment, Media, 2017 No. 11 (1).

Feng Wenlu. Application and exploration of blockchain in the media field, Science and Technology Communication, 2018(4).