The Application of Traditional Chinese Tattoo Patterns in Modern Packaging Design

Abstract

With the progress of the times and the development of the economy, people's spiritual culture has also developed and their aesthetic awareness has reached a new height. For the millennial generation, most people no longer have a prejudiced attitude towards people with tattoos, and some even want to have their own tattoos. These days tattoos speak to the individuality and beliefs of a new generation of young people, using their skin as a vehicle to leave a lasting memory in the form of a needle and ink combination, but for those who prefer it but cannot get a tattoo, they often opt for tattoo stickers instead. Inspired by traditional tattoo elements, this paper takes the application of traditional Chinese tattoo motifs in modern packaging design as its inspiration, categorising and outlining traditional tattoo motifs, as well as describing the artistic characteristics of tattoo motifs, and then applying these tattoo motifs to modern packaging design respectively. Modern packaging design is an important part of modern design and is more decorative in design, generally using bright colours and eye-catching text. The integration of traditional tattoo art and packaging design not only breaks through the tattoo stereotype at the same time, but also innovates the expression of modern packaging design, enriching the decorative nature of packaging design while inheriting the tattoo culture.