Application and Value of Hand-painted Illustration in Food Packaging Design

Abstract

With the continuous development and progress of the times, Hand-painted illustrations are more and more commercialized, and packaging design is also one of the most widely used. For the most abundant types of food packaging, its design is emerging one after another. Based on this background, this paper studies the application of Hand-painted illustration in food packaging design, and explores the diversity of Hand-painted illustration design in food packaging. Through the rich content and unique artistic forms of Hand-painted illustration, combined with the specific analysis of the existing food packaging in the market and the comprehensive study of the aesthetics of Hand-painted illustration packaging, it is concluded that Hand-painted illustration can not only enrich the visual form of food packaging, but also promote the sales of goods while improving the aesthetic demand and cultural connotation of goods. At the same time, it also demonstrates the necessity and feasibility of Hand-painted illustration in food packaging design.