Exploring the Reasons for Compulsory Registration of Tobacco Trademarks in China

Abstract

In China, most of the goods circulating in the market can be sold without a registered trademark. Consumers who do not know which category of goods to choose can identify the source of the goods through the trademark and choose goods that have accumulated a certain amount of goodwill. Unregistered goods simply lack recognition and do not affect the circulation and sale of the goods themselves. But why is it compulsory in China to register trademarks for two categories of goods, namely pharmaceuticals for human use and tobacco products? This article will explore the issue of compulsory registration of tobacco products.