Research on Cross Media Communication of Ancient Literature from the Perspective of Media Integration

Abstract

With the development of society, the integration trend of media is also gradually deepening. Media technology and information science have a great impact on the change of ancient literature communication. In the current information society, cultural practitioners and humanistic explorers should constantly improve their knowledge structure, so as to grasp the opportunity of "Chinese dream" to the world, And constantly excavate and innovate the ancient traditional elements, make them become various cross-media art products, further timely adjust and market the operation mode of the whole international market, and better and faster realize the worldwide development of Chinese traditional ancient literature and culture.