Research on the Visual Promotion Design of Fujian and Taiwan Dan People's Cultural Brands from the Perspective of Intangible Cultural Heritage Inheritance

Abstract

With the continuous progress of all aspects of modern society, comparing the intangible cultural heritage, the objective and accurate evaluation finds that its crisis and survival coexist. As an important part of southern Fujian culture, Fujian and Taiwan Dan People’s customs are on the verge of disappearing due to the special living environment of their ethnic groups and the impact of the rapid development trend of modern society, therefore, this topic is devoted to injecting fresh blood into the dissemination form of Fujian and Taiwan Dan People’s customs, through visual design, it breaks through the traditional dissemination form to attract more young groups, arouse the interest and attention of the mass for customs of Fujian and Taiwan Dan People’s customs, so as to achieve the purpose of disseminating and promoting the culture.