Research on the Transformation Paths of TV Anchors in the Context of Oral Communication: -- A Comparative Analysis based on Internet Celebrities' Live Streaming Commerce

Jie Wang

doi:10.54691/bcpssh.v16i.447

Authors

Jie Wang

DOI:

https://doi.org/10.54691/bcpssh.v16i.447

Keywords:

Oral Communication; Transformation of Anchor; Live Streaming Host; Livestreaming Commerce.

Abstract

In the all-media era, information is ubiquitous. The trend of increasingly intellectualized and mobilized media convergence is building up a new social connection, which also brings new opportunities and challenges to the traditional TV hosting industry. Aiming at providing new paths for the TV anchors' transformation into new areas, this paper explored on cases like the live stream show for "helping Hubei Province" jointly held by China Media Group and Li Jiaqi, and other livestreaming commerce for public benefits and conducted a comparative study on the oral communication behaviors between the net celebrities (especially livestreaming hosts for commerce) and TV anchors. It was supposed to inductively analyze the characteristics of oral communication from two perspectives: linguistic communication and non-linguistic communication and offer new insights for the anchors' transformation.

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