Research on the Design of Graphic Public Welfare Posters based on Semiology: -- A Case Study of Graphic Public Welfare Posters of the “Water Resources Conservation” Theme

Jie Chen

doi:10.54691/bcpssh.v16i.494

Authors

Jie Chen

DOI:

https://doi.org/10.54691/bcpssh.v16i.494

Keywords:

Semiology; Public Welfare Posters; Resources Conservation; Graphic Design.

Abstract

The theory of semiology as basis, first, the denotative meaning of the signifier and the signified generation in the vision of the graphic public welfare posters of natural resource protection were demonstrated and analyzed, as well as the connotative meaning of the ideological level in the dual characteristics, then the symbolic analysis, induction, deconstruction and construction were carried out in accordance with the division of binary composition, dual characteristics and different representation modes of symbolic graphics, and applied them to the actual creative process. In the design process, the extraction and transformation of different types of symbolic elements, such as color, graphics, and materials, isomorphism, symbolism and other creative expression were combined to carry out graphic poster design around the theme of "water resources conservation".

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