Research on the Application of Cartoon Image in Brand Visual Image

-- Taking Three Squirrels from E-commerce Brand as an Example

Abstract

No matter in the social environment or as a media, cartoon image as an art form appears in many fields. It is not only the embodiment of human wisdom and creativity, but also a form of expression of human spiritual civilization world yearning. Based on the analysis of the concept and characteristics of cartoon, cartoon image, brand and brand visual image, this paper expounds the application advantages of cartoon image design in brand visual image combined with the three Squirrels brand visual image. Finally, this paper hopes to provide more creative and design ideas for brand visual image based on the analysis of all the previous design content and theoretical summary, perfect integration of cartoon image and brand visual image, inject new vitality for commercial promotion, so that it has a stronger competitiveness in this diversified supermarket.