Research on the Application of Cartoon Image in Brand Visual Image
-- Taking Three Squirrels from E-commerce Brand as an Example
DOI:
https://doi.org/10.54691/bcpssh.v22i.5349Keywords:
Cartoon; Cartoon Image; Brand Image.Abstract
No matter in the social environment or as a media, cartoon image as an art form appears in many fields. It is not only the embodiment of human wisdom and creativity, but also a form of expression of human spiritual civilization world yearning. Based on the analysis of the concept and characteristics of cartoon, cartoon image, brand and brand visual image, this paper expounds the application advantages of cartoon image design in brand visual image combined with the three Squirrels brand visual image. Finally, this paper hopes to provide more creative and design ideas for brand visual image based on the analysis of all the previous design content and theoretical summary, perfect integration of cartoon image and brand visual image, inject new vitality for commercial promotion, so that it has a stronger competitiveness in this diversified supermarket.
Downloads
References
Yixian LIU. Multi-dimensional Innovative Design of Brand Cartoon Image [D]. Shandong University of Arts, 2022.
Linjia Niu. The Application of Cartoon Image in Packaging Design [J]. China Packaging,2023,43(04):38-40.
Ranran Li. Integration and Application of Cartoon Elements in Brand Visual Image Design [J]. Footwear Craft & Design,2021,387(16):38-40.
Lijuan Yan. Research on Visual image Design of new tea drink brand [D]. Hebei University of Geosciences, 2022.
Xiaowei Jiang. Research on Urban Brand Visual Image Design Based on Folklore Culture [J]. Packaging Engineering, 2022,43(24):215-220+236.
Dagang Sun, Liging Zhou, Fu Liu. Brand Image Design [M]. Shandong Education Publishing House,2012.
Mingjie Shen. Development and Design of Cartoon Virtual Endorsement Image [J]. Sea of art,2008(1).
Lanping Zhou. History of Animation [M]. Chongqing: Chongqing Publishing House,2007.
Hongyan Lv, Jun Zhang. Life and Works of Animation Masters [M]. Beijing: Communication University of China Press, 2007.
Yongping Shu, Xiyan Wu. Brand Communication Strategy [M]. Beijing: Peking University Press,2007.