Limitations and breakthroughs of Chinese female media images in major public health emergencies

Abstract

In a media society, information has become the main way people perceive society. After the outbreak of the novel coronavirus pneumonia, as an unprecedented "black swan incident", all aspects of social culture have been shaken. Gender culture has also been swept up in this wave of change. For the construction of the image of Chinese women, the media has played a huge role in information dissemination, cultural display, public opinion influence, and gender shaping. Under the influence of major public health emergencies, it was also an exploratory breakthrough when the media exposed the solidifying barriers to the image of Chinese women.