Exploring the integration and innovation of modern transformation and new media promotion based on the traditional Chinese art of tie-dyeing

Abstract

In today's environment, traditional culture is spread in very diverse ways, especially intangible cultural heritage is getting more and more attention, we pass on our own country's material cultural heritage to more people, focusing firstly on the visual way of communication, wanting to promote the transformation and integration between traditional culture and the new era and new media, breaking the confinement between, helping not only the audience as well as more We want to promote the transformation and integration of traditional culture with the new era and new media, break the confinement between them, and help not only the audience but also more people understand and pass on our traditional culture and taste its charm. This paper focuses on the modern transformation and empowerment of tie-dye skills, through a series of implementable transformations of tie-dye skills, such as the greening of dyes, the enrichment of colors, the novelty of styles, and the affordable prices to break the original industry barriers and fill the industry gaps. At the same time, we will use the new media platform to promote our products domestically and internationally. This study aims to promote the policy of "creative transformation and innovative development", and hope that through understanding the excellent Chinese culture, strengthening cultural self-confidence, inheriting and carrying forward the excellent Chinese traditional culture, and adhering to the strategy of sustainable development, more people will learn about the tie-dye technique and let tie-dye go to China and the world.