Emoticons production of Bing Dwen Dwen: Meme, online socialization and youth subculture
DOI:
https://doi.org/10.54691/bcpssh.v17i.667Keywords:
Bing Dwen Dwen emoticons, meme, youth subculture, semioticsAbstract
With new media technology growing leaps and bounds, the interaction between youth subculture and mainstream culture has taken on different characteristics than before. Since the opening of the 2022 Beijing Winter Olympics, youth groups have produced plentiful emoticons based on Bing Dwen Dwen through bricolage and homology. Our analysis classifies the current emoticons from two perspectives, content and function, and explore their meanings according to semiotics; our finding reveals that the youth uses them as social currency to achieve emotional catharsis, satisfy entertainment needs and gain a sense of community belonging; in addition, the symbolic transformation by youth also reflects the reconciliation between youth subculture and the sinking mainstream values
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