Research on the External Communication Mode of Science and Technology Exhibitions: Comparative Analysis of Reports of Large-scale International Science and Technology Exhibitions in China and abroad

Qi Su

doi:10.54691/bcpssh.v17i.675

Authors

Qi Su

DOI:

https://doi.org/10.54691/bcpssh.v17i.675

Keywords:

Public Communication of Science & Technology, Communication Mode, Comparative analysis, Science and Technology Exhibitions

Abstract

Science and technology exhibitions are an important way to display the country's advanced achievements to the world. Based on public communication of science & technology, effective external communication is also a vital means to construct the Chinese international image worldwide. Combined with the actual situation and specific cases, this paper selects the reports of 7 Chinese and foreign media on 6 international science and technology exhibitions, which aims to explore the current situation and deficiencies of public communication of science & technology in China, through the comparative analysis of the content, methods and effects of the reports. Only in this way can we explore the communication mode of science and technology exhibitions that is more in line with China's national conditions, and contribute to the media power to promote the “go global” strategy of China's science and technology.

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