Ghost Animal Carnival: A Study on the Community Culture of Video Users in Bilibili

Liutong  Chen

doi:10.54691/bcpssh.v18i.946

Authors

Liutong Chen

DOI:

https://doi.org/10.54691/bcpssh.v18i.946

Keywords:

new media, ghost animal video, bilibili, community culture, youth subculture

Abstract

The penetration of new media technology continues to affect the rapid development of Internet communities. Internet users who break through the limitations of time and space start creative practice or communication activities according to their interests, which promotes the rapid rise of marginal youth subculture. Ghost animal video is an important branch of subcultural circle, and its community also presents a unique ecological culture in its self-development. Focusing on the ghost animal video community in bilibili, combined with post-modern characteristics, pastiche and parody, self-identity and other related theories, this paper explores the construction mechanism and existing problems of this community culture, and describes the ritual resistance and group carnival in this community, which has a profound impact on the whole community culture.

Downloads

Download data is not yet available.

References

Wang Weihui, The Study of De-centering Thought and the De-centering Analysis of Contemporary TV-documentary, S2, 2011, Chongqing University.

Du Jie, Liu Jing: Community Construction of Bullet Comment Subculture in the Context of New Media, Youth Journalist, No.2, 2018, pp. 84-85.

Li Zhengyi and Lu Honglei: Analysis of UGC Video Creation Mode from the Perspective of Mimicry Theory-Taking Bilibili as an Example, Contemporary TV, No.5, 2020, pp.72-75.

Marshall McLuhan: Understanding Media-the Extension of People. Translated by He Daokuan, Beijing: Commercial Press, 2000.

Lu Jianze: An Interpretation of Spoofing Culture in the Age of Internet Communication-A Semiotic Analysis, Journalism and Mass Communication Monthly, No.2, 2016, pp. 58-62.

Jenkins, Henry. Text poachers: TV fans and participatory culture. Translated by Zheng Xiqing, Beijing: Peking University Publishing House, 2016.

Fu Xinyu: On Bakhtin’s Carnival Theory, Industrial & Science Tribune, 18th issue, 2018, pp. 119-120.

Li Fan: An Analysis of the Cultural Value of Bullets from the Perspective of Media Ecology—Taking the Bullet Comments of bilibili Website as an Example. Journal of News Research, No.5, 2022, pp.58-60.

Wang Jing, Gu Xiaochen: “Otaku” Phenomenon-New Generation Media Dependence, Contemporary Communication, No.5, 2008, pp.41-44.