Study on the Impact of We Media Work on Rural Women's Employment and Personal Development

Abstract

Since September 2020, China has launched the "rural web celebrity" cultivation program, calling for more new farmers to return to rural areas for employment, and rural women as more than half of the potential surplus labor force in rural areas, their career intention to a large extent related to rural development. Empirical survey results show that most left-behind rural women in China are unwilling to engage in agricultural production, and prefer to choose jobs with close distance and flexible time. Combined with the empirical survey results and theoretical analysis, it is found that the we-media work is relatively in line with the career intention and living conditions of Chinese rural women, and can play a positive role in women. Therefore, county melting media need to be center of the whole scale media matrix, with the help of the media work to promote the development of rural women non-agricultural employment and suggestions, to help rural online coordinated development of culture communication and assign rural industry revitalization.