Research on brand design of maternal and child

Taking the brand YingFaner as an example

Abstract

There are a wide range of topics included in brand research. In this paper, cherry style of maternal and infant brands is taken as the research object to explore the case presentation of brand design, pay attention to its details, and study and learn the awareness and quality that should be in the process of brand image design. Combined with interdisciplinary comprehensive research methods, brand science, semiotics, design, aesthetics and other relevant theoretical knowledge, on the basis of in-depth excavation of maternal and infant brands' own characteristics and market advantages, the characteristics and rules of maternal and infant brand design thinking are studied. This paper will be carried out in the following aspects: The first chapter is the overview of maternal and child brands; The second chapter analyzes the characteristics and rules of maternal and child brand design based on market research. The third chapter is the design concept and process, introduces the detailed business of the brand, establishes the market positioning and brand spirit and analyzes the audience group; The fourth chapter is the design process and the results show. Finally completed a series of designs such as the logo and auxiliary graphics of baby and baby brand Yingfan. The requirements of the logo and auxiliary graphics in line with its brand characteristics, brand spirit.