Research on Marketing Innovation of Homestay After Joining the Platform
DOI:
https://doi.org/10.54691/bcpbm.v22i.1219Keywords:
homestay, tourism platform, marketing, tourism industry.Abstract
The Internet has driven the in-depth development of the digitalization of the tourism industry. The online tourism platform has changed the traditional tourism marketing strategies and accelerated the transformation and upgrading of the consumption model. This paper takes Beijing A homestay as the research object and uses the case study method to discuss the marketing innovation behavior of homestay after joining the platform. By analyzing its current situation and summarizing the characteristics of the marketing model, the development direction of the future homestay marketing model is discussed, which inspires the development of the homestay industry.
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