Can green technology innovation improve enterprise performance? Intermediary role of market competitiveness

Zhaoran Guo

doi:10.54691/bcpbm.v21i.1294

Authors

Zhaoran Guo

DOI:

https://doi.org/10.54691/bcpbm.v21i.1294

Keywords:

Green technology innovation, Market competitiveness, Enterprise performance

Abstract

This paper uses 2015-2018 Shanghai and Shenzhen A-share listed companies and seven resource-based industries as the research objects, empirically tests the impact of green technology innovation on enterprise performance, and confirms the impact of market competitiveness as an intermediary variable. The results show that green technology innovation can significantly improve the performance of enterprises, which is reflected in financial performance and environmental performance. As a measure of the importance of enterprises in the market, market competitiveness also significantly affects the performance of enterprises. It can be seen that enterprises' improvement of green technology innovation ability is conducive to the unity of environmental protection and economic efficiency.

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