The Investment Timing Analysis of Instant Messaging APP: A Case Study based on Fetion and Momo
DOI:
https://doi.org/10.54691/bcpbm.v23i.1360Keywords:
Investment timing, Instant messaging, Case study.Abstract
The market timing of the investment greatly affects the success or failure of a product. This paper focuses on the communication industry, taking Fetion and Momo as an example to reflect the importance of market timing. We use four basic “Why Now” drivers to illustrate the factors which might have an impact on the two products. This paper compares Fetion and Momo from technology, economic, social, and installed bases, these four aspects. This paper involves the extent mentioned above to show the reasons for the failure of Fetion, in the meanwhile, Momo's survival in the market and also made such success. Then we make decision-making and discussion to prove our points powerful.
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