A Study on the Factors Affecting Human Consumption from the Perspective of "Differential Order Pattern"--An Empirical Analysis Based on 429 Farming Households in Yan'an City, Shaanxi Province

Abstract

As an important part of social interaction, human consumption, from the past to the present, has tended to be "over-monetized" and has imposed a heavy economic burden on farming households. Based on the unique structure of rural society -- "Differential Order Pattern", it is crucial to analyze the influence of Affinity, Region and Benefit factors on the human consumption by farmers to improve the problem of alienation of consumption of favors and promote the construction of new rural spiritual civilization. Based on this, this paper uses the Ologit model to analyze whether Affinity, Region and Benefit factors influence human consumption, analyze the degree of influence, and obtain the following conclusions: (1)Affinity factors are still the main influencing factors of farmers' human consumption, and Region factors are weaker than in the past; (2)The original pattern of "Differential Order Pattern" has changed. Benefit factors have become an important consideration in farmers' human consumption; (3)Low-income households' human consumption is more likely to be influenced by Affinity and Benefit factors than high-income households' human consumption.