Disney business model research

Abstract

Disney's influence has been expanding worldwide, and has even set off a Disney storm, which has had an important impact on people's view of consumption and entertainment. Disney's great success is mainly due to its perfect business operation model, on the one hand, Disney's legendary classic cartoon works extracted cartoon characters and and animation scenes, and through sophisticated ideas, will be designed into all kinds of humane, realistic and fun theme scenes, to bring consumers a diverse and happy experience; second, Disney is very concerned about the emotional experience of consumers, in the design of various amusement Second, Disney is very concerned about the emotional experience of consumers, in the process of designing various amusement theme, always put the personalized experience of consumers in the first place, and is committed to the consumers to experience the realistic animation scene. Disney is very concerned about the Internet among consumers, which is also the main reason for Disney's great commercial success. This paper provides a brief overview of the research topic, followed by an overview of the relevant research on Disney's business model by domestic and international scholars, and a review of the research content. Finally, we summarize the research findings and propose the future research direction of Disney's business model. We hope that the research content of this paper can help people understand Disney's business model and development strategy more comprehensively, and provide reference for the development of related enterprises and urban theme parks in China.