Research on S2B2C E-commerce Model Based on SWOT Analysis: Taking Yunji as An Example

Yuxuan  Hou; Xuanning  Liu; Yuxi  Zhang; Shuhan  Zhou

doi:10.54691/bcpbm.v23i.1409

Authors

Yuxuan Hou
Xuanning Liu
Yuxi Zhang
Shuhan Zhou

DOI:

https://doi.org/10.54691/bcpbm.v23i.1409

Keywords:

S2B2C, Supply Chain, E-commerce industry, Business model.

Abstract

With the development of the Internet industry and the progress of the social economy, the e-commerce industry has brought new opportunities and challenges. E-commerce member is a new form of e-commerce based on four traditional e-commerce modes of B2C, B2B, O2O, and C2C. This paper discusses the application of the S2B2C (SUPPLE TO BUSINESS TO CUSTOM) model in the e-commerce industry. From the perspective of value chain model, this paper discusses the future development direction. It is found that the new e-commerce model of S2B2C paves the way for the arrival of the future C2B era. At the same time, the research also evaluates S2B2C according to the actual situation and puts forward suggestions for sustainable development in the future.

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