Forecast on Lenovo Futures by Analyzing its Internal Operations as Well as the Current Environment

Abstract

During the difficult time of COVID-19, many businesses in different industries have experienced an economic downturn, causing their future development uncertain to foreseen. The research on the future trend of the IT industry is important because the technologic companies are dependent on customers that either the companies' internal features and external environment can influence people's buying powers. This paper chose Lenovo, a Chinese technologic company that dominates the global market, from the IT industry to analyze its strengths and weakness, as well as the impact of the current situation. This paper looked at Lenovo's financial data and stock price, along with Lenovo's strategies and operating process, to identify Lenovo's present-day situation. Although Lenovo holds a strong position in the global market right now, with the ongoing unfavorable environment such as the trade war between U.S. and China and the rampant of counterfeits, Lenovo is facing threats of losing its stock price. This paper contains a detailed analysis of Lenovo's strengths and weaknesses and the environment it has to deal with. The paper provides evidence to predict Lenovo's future development and suggestions to expand the existing market.