Vol. 14 (2021): 3rd International Conference on Innovations in Economic Management and Social Science (IEMSS 2021)

View Vol. 14 (2021): 3rd International Conference on Innovations in Economic Management and Social Science (IEMSS 2021)

November 27-28, 2021 | Hohhot, China

Editors: Shenliang Qian, Joyce Springhall

ISBN: 978-1-62437-334-3

Published: 2021-11-24

Preface

  • Preface: 3rd International Conference on Innovations in Economic Management and Social Science (IEMSS 2021)

    Shenliang Qian, Joyce Springhall
    I
    DOI: https://doi.org/10.54691/bcpbm.v14i.160

Articles

  • A Review of Brand Anthropomorphism Marketing Research

    Xinyi Jin, Min Qian
    1-8
    DOI: https://doi.org/10.54691/bcpbm.v14i.69

  • The Impacts of New Financial Instrument Accounting Standards on Chinese Commercial Banks

    Mengdie Chai
    9-14
    DOI: https://doi.org/10.54691/bcpbm.v14i.71

  • Research on the decision drivers of platform corporate digital responsibility behavior

    Tianqiong Li, Bixiang Zhu
    15-21
    DOI: https://doi.org/10.54691/bcpbm.v14i.110

  • The Impact of Supply Chain Partnership on Firm Performance: an Empirical Study Based on Listed Manufacturing Companies in China

    Panxin Zhou
    22-38
    DOI: https://doi.org/10.54691/bcpbm.v14i.124

  • Research on Adidas International Development Strategy under COVID-19

    Xiaoyu Zhang
    39-52
    DOI: https://doi.org/10.54691/bcpbm.v14i.126

  • Thoughts and Explorations on the "Separation of Three Rights" System of Rural Homestead

    Qian Zeng
    53-58
    DOI: https://doi.org/10.54691/bcpbm.v14i.127

  • Thoughts on the application of humanistic management thought in enterprise management

    Mingzhe Wu
    59-62
    DOI: https://doi.org/10.54691/bcpbm.v14i.128

  • Challenges and measures faced by commercial banks under interest rate liberalization

    Jiuding Li, Youchuan Cui
    63-68
    DOI: https://doi.org/10.54691/bcpbm.v14i.129

  • Study on the relationship between China's foreign direct investment and the host state-owned business environment

    Yangzi Dongmu
    69-79
    DOI: https://doi.org/10.54691/bcpbm.v14i.130

  • An Introduction and Analysis of Zeng Shiqiang’s Management Thinking: A Balanced View on Promotion

    Yanqing Guo, Rongtao Zhang, Guoqing Li
    80-85
    DOI: https://doi.org/10.54691/bcpbm.v14i.131

  • Research on the Impact of "Competitive Neutrality" Rules on Chinese State-owned Enterprises

    Xiaobin Lin, Wenjing Ruan, Guowei Gao, Hanxiong Xiao
    86-89
    DOI: https://doi.org/10.54691/bcpbm.v14i.132

  • Coronavirus's Impact on China's Economy

    Yitong Xie
    90-93
    DOI: https://doi.org/10.54691/bcpbm.v14i.133

  • Factors Influencing Consumers Purchase Intention on The Live Streaming Shopping Platform in China

    Di Wu
    94-107
    DOI: https://doi.org/10.54691/bcpbm.v14i.134

  • Can Managing Overseas Experience Improve Investment Efficiency

    Yuchao Zhou, Caixia Zhou
    108-122
    DOI: https://doi.org/10.54691/bcpbm.v14i.135

  • Formulation of Measurement Sampling Plan for Small and Medium Batch Products in Supply Chain

    Yuanpeng Sun
    123-127
    DOI: https://doi.org/10.54691/bcpbm.v14i.136

  • How The Livestream Marketing Model Influence the Consumer Decision-Making Process Amid the COVID-19?

    Bingzhu Luo
    128-138
    DOI: https://doi.org/10.54691/bcpbm.v14i.137

  • Research on the Development Problems and Countermeasures of China's E-commerce Platforms——Taking Taobao as an Example

    Haoyuan Liu, Rui Xiao
    139-145
    DOI: https://doi.org/10.54691/bcpbm.v14i.138

  • An evaluation of the investment of the delivery industry in America a specific example for DoorDash

    Pengcheng Zhang
    146-151
    DOI: https://doi.org/10.54691/bcpbm.v14i.139

  • The Effect of Impaired Brand Image: A Case Study in Analyzing the Influence of the Block Policy of the US on the Brand Image of Tik Tok

    Boheng Ni, Rui Fu, Yuchen Wu
    152-160
    DOI: https://doi.org/10.54691/bcpbm.v14i.140

  • Forecast on Lenovo Futures by Analyzing its Internal Operations as Well as the Current Environment

    Ruotong Liang
    161-170
    DOI: https://doi.org/10.54691/bcpbm.v14i.141

  • Systematical business analysis for Haidilao based on the customer's preference and SWOT model

    Honglin Wang
    171-176
    DOI: https://doi.org/10.54691/bcpbm.v14i.142

  • Research on Consumer purchasing Preference and Marketing Strategy of Electric vehicle industry in China

    Haifeng Jin, Xiyuan Mei, Zhaolei Sun
    177-186
    DOI: https://doi.org/10.54691/bcpbm.v14i.143

  • Research on Effects of Covid-19 in Chinese Business Negotiation

    Zhenghao Wu, Yijun Shi, Qiuxue Xia, Jiahao Zhuang
    187-193
    DOI: https://doi.org/10.54691/bcpbm.v14i.144

  • Development Trend of Smart Home Industry A case study of Haier Smart Home

    Yiru Pan, Yuehan Wu, Yuanwu Xin
    194-207
    DOI: https://doi.org/10.54691/bcpbm.v14i.145

  • Analysis for the Robotic process automation firm’s future development based on the business model

    Zeju Fu, Qisheng Teng, Xinle Wang, Xiaoquan Wu
    208-215
    DOI: https://doi.org/10.54691/bcpbm.v14i.146

  • Research on box office influencing factors and innovation strategies of Disney (Asian market) theme films

    Zizhou Fu, Yuhang Qian, Helin Wang, Xiwen Xue
    216-222
    DOI: https://doi.org/10.54691/bcpbm.v14i.147

  • Research on the differences and Countermeasures of Sino U.S. economic and trade negotiations

    Tianfu Liu
    223-229
    DOI: https://doi.org/10.54691/bcpbm.v14i.148

  • Forecast on the Development of the Plant-based Meat Company Beyond Meat in China

    Yun Hu, Qing Li, Jinpeng Liu, Yuhan Wang, Rucong Xu
    230-236
    DOI: https://doi.org/10.54691/bcpbm.v14i.149

  • Research on Profitability analysis and optimization strategy under the economic business model of Internet celebrity

    Jiaying Lin, Nuo Xu, Yaxian Zhang
    237-243
    DOI: https://doi.org/10.54691/bcpbm.v14i.150

  • The Development of E-commerce in the Context of COVID-19

    Hongjie Chen, Ruilin Liu, Bangni Wang, Yishi Xia
    244-249
    DOI: https://doi.org/10.54691/bcpbm.v14i.151

  • Based on COVID-19, Analysis of The Strategic Model of E-commerce Enterprises – a Case Study of Xiaohongshu (RED)

    Chuyue Chen, Haitao Ouyang, Jiaqi Tan, Fan Wu, Yuqian Zhan
    250-257
    DOI: https://doi.org/10.54691/bcpbm.v14i.152

  • Analysis on Influencing Factors of Alternative Attitudes to Consumption of Healing Drinks——Taking Genki Forest as an Example

    Jiahui Dai, Ruijin Huang, Yingying Li
    258-269
    DOI: https://doi.org/10.54691/bcpbm.v14i.153

  • Based on COVID-19, Enterprise Strategic Transformation Management of Review

    Jiayang Cai
    270-274
    DOI: https://doi.org/10.54691/bcpbm.v14i.154

  • Research on the Effect of Executives as Audit Committee Members on Internal Control Weakness

    Yange Li
    275-303
    DOI: https://doi.org/10.54691/bcpbm.v14i.155

  • An Exploration of Realized Volatility and Returns in the Chinese Stock Market

    Kuaile Shi
    304-314
    DOI: https://doi.org/10.54691/bcpbm.v14i.156

  • Study on the correlation between Crude oil price and new energy stock price in China and America

    Peihang Lin, Xiaoai Peng, Qianye Chen, Hanghao Jiang
    315-327
    DOI: https://doi.org/10.54691/bcpbm.v14i.157