Market Analysis of New Tea Industry Based on Questionnaire Survey

Abstract

With the continuous development of China in recent years and the improvement of people’s living standards, more and more service industries and catering industries began to develop. In 2021, the scale of China's new tea market will reach 279.59 billion yuan. It is expected that the new tea market will recover rapidly after the epidemic, with a year-on-year increase of 51.9%. With the continuous rise of China's economy and the further improvement of urbanization rate, it is expected that the scale of new tea market will exceed 300 billion yuan in 2022. Among them, the rapid rise of the new tea industry also has some problems. On the basis of understanding the basic situation of new tea, this paper uses the questionnaire survey method to conduct a market survey on the new tea industry, deeply analyzes the current development situation of the new tea industry, and finds a new portrait of consumer groups in the new consumption environment: the rise of a new generation that pursues health quality and aesthetic personality, and has a new consideration on the new tea market. In the stage of intense competition in the industry, this paper takes two special related enterprises as case representatives, analyzes the two completely opposite marketing methods and innovation modes, and puts forward suggestions for the future development of tea enterprises that win in sales and brand.