Research on Sustainable Profitability of SF Express under Harvard Analytical Framework

Abstract

With the development of network and e-commerce economy, the express industry has been growing rapidly in recent years. How to further improve the sustainable profitability in the extremely competitive express market has also become a hot issue of great concern to enterprises. Based on the Harvard analysis framework, this paper tries to make a comprehensive and objective systematic analysis of SF express company through the analysis of strategy, accounting, finance and prospect. This paper adopts the case analysis method, according to the typical representative of SF express, which is in the leading position in the express industry, and through the specific data support theory, focuses on the reasons why SF express is unique in the express industry market, demonstrates the profitability of SF express enterprises, and puts forward suggestions on the sustainable profitability of enterprises, which can also be used as a reference for other express enterprises to improve their sustainable profitability.