Study on green consumption behavior and its influencing factors of college students under dual carbon background

--Taking Harbin University students as an example

Abstract

Nowadays, the adverse effects of climate change are becoming more apparent, the urgency for global action continues to grow. Climate change is a global challenge, the global transition to a low-carbon world. In order to solve this problem, China has put forward two goals: "carbon neutrality" and "carbon peak". Contemporary college students are important participants in green consumption and a major force in the future society. The realization of the dual carbon goal needs the efforts of college students. Therefore, this article takes Harbin city college students as the research object, through the study of college students' propensity to consume and consumption psychology research and analysis, learned that college students for the green consumption cognition, selection and orientation, which can be based on the current college students' green consumption behavior to analyze its impact on the development of "double carbon", and according to the consumption of college students, enhance the corresponding propaganda and education, It can promote the better implementation of the "dual carbon" strategy.