An Empirical Study of Traditional Media Communication Modes in the New Situation

-- Taking the Tang Palace Night Banquet as an Example

Abstract

With the gradual rise of traditional culture, the research on the dissemination of traditional culture in academia has also shown an increasing trend. In general, the rapid development of new media has given birth to the research of traditional culture communication in the context of new media, and the research on traditional culture communication in the context of new media mainly focuses on the study of the specific forms of traditional culture and the impact of new media on traditional culture communication and countermeasures.  However, in these studies, the traditional cultural content of the study is relatively concentrated, not too comprehensive, and only focuses on the dissemination of new media forms. "Tang Palace Night Banquet" as an excellent program representative of Henan Satellite TV's Spring Festival Gala program, was a great success. Herein, we used the questionnaire method to study this typical case. Through the analysis of the communication situation and audience, we summarized the success factors of this case and provided suggestions.