Research on the Development Status, Existing Problems, and Countermeasures of Derivative Products of the Animation Industry in the Digital Economy Era

Abstract

Digital economy and animation industry are emerging industries under the normalization of epidemic prevention and control. The derivative products of the animation industry have a good development environment in the era of the digital economy. Firstly, this paper analyzes the development status of derivative products in the animation industry under the digital economy era, and then expounds on the existing problems of derivative products, including the development orientation and creativity of derivative products of animation industry need to be improved, the brand building of derivative products of the animation industry is insufficient, and the intellectual property protection of derivative products of animation industry needs to be strengthened. On this basis, this paper puts forward some countermeasures and suggestions, such as effectively improving the development orientation and creativity of derivative products in the animation industry, making efforts to create the brand effect of derivative products in the animation industry, and strengthening the intellectual property protection of derivative products in the animation industry.