Research on marketing Strategy of Personal Financial Products of Northeast Securities

Abstract

With the rapid development of domestic economy and the rise of national wealth, more and more people begin to attach importance to personal finance. Northeast securities as a listed company, and in the northeast has popularity, in today's rapid development of financial market, despite its modest success in other areas, Northeast Securities still has a series of problems in marketing wealth management products, such as the slow progress of product development, the pricing strategies are too basic, and there is no a complete propaganda, etc., to solve these problems, and combined with 4P marketing theory and literature research method, survey method and other research methods, the northeast securities company will adopt a series of effective measures, including speed product research progress, make different pricing strategies, enhance the promotion of relevant staff awareness training, develop a rich publicity channels, to ensure that the northeast securities can have more market competitiveness, and it can attract more high-quality customer, These measures can not only improve the market share of Northeast Securities financial products, but also develop a broader customer market through the financial sector.