The Application of the Fama-French Five Factors Model on the U.S Meals Industry During COVID-19
DOI:
https://doi.org/10.54691/bcpbm.v27i.1946Keywords:
Fama-French Model; COVID-19; Meals Industry; U.S stock marketAbstract
The COVID-19 pandemic has posed unexpected threats to the world, and the healthcare system was overwhelmed and imposing enormous problems for the governments. People’s living environment, consuming behaviors, and investment decisions are primarily affected and changed under the new environment. The dramatic fluctuations in the stock markets reflect the investors’ pessimistic sentiment towards the future. This paper presents an approach to give an overview of the changes in the Meals Industry by using the Fama-French Five Factors Model. The results obtained from the research reveal three significant changes in the determinants of investment decisions for the meals-related industry, which are HML, RMW, and CMA. The preliminary results will help investors identify the change in market preferences and help the firms to recognize the proper adjustment during the epidemic period.
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