A comparative analysis of the economics of Douyin live streaming and Facebook marketplace

Yuan Li

doi:10.54691/bcpbm.v27i.1972

Authors

Yuan Li

DOI:

https://doi.org/10.54691/bcpbm.v27i.1972

Keywords:

Douyin; live streaming; Facebook marketplace; economics.

Abstract

With the mature development of China's e-commerce live broadcast, it provides experience that can be used for reference by other countries' e-commerce live broadcast, so that major cross-border e-commerce platforms can follow suit in the field of live broadcast. Coupled with the strong demand for e-commerce live streaming in the international market, live streaming and other online sales services have become a new outlet for cross-border e-commerce. Therefore, the research goal of this paper is to compare the different effects of Douyin live streaming and Facebook Marketplace on the economy through cultural, institutional and market structure.

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