Analysis of the Success Factors and Future Developments of Hunan TV International Channel
DOI:
https://doi.org/10.54691/bcpbm.v29i.2176Keywords:
Hunan TV International Channel, New media communication, Marketing, Strategic planning, Organization optimizationAbstract
The rapid development of Internet technology has spawned a number of new medias, also accelerated the pace of traditional television media transformations. Hunan TV International Channel is undoubtedly the leader of the successful transformation and will become the international mainstream media of cultural communication with Chinese characteristics. This essay will mention enterprise position, integrated, creativity, brands and human advantages to state the success factors of Hunan TV International Channel, from the aspects of strategic planning and products sensations, standing on the future altitude of Hunan TV International Channel, put forward constructive suggestions from the perspectives of strategic planning and organizational reconstructing.
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References
Information on: www.baike.daidu.com/item/Hunan TV International Channel.
Warren J. Keegan. Global Marketing Management (Seventh Edition). Published by Qinghua University, 2004, p. 210-216.
Richard Koch. Smart Things to know About Strategy. Encyclopedia of China publishing house. 2005. p. 55-60.
Information on: www.sohu.com/a/315852965_613537.
Mo shaokun. Business strategy and policy. Oriental published. 2007. p. 9-10.
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