Ogilvy: Tips for Staying at The Cutting Edge of Media and A Vision for The Future

Abstract

Ogilvy, a founder of the advertising media group, has always occupied a place in the advertising world. Its strong customer background and ingenious advertising design methods are the objects of research and exploration by many people in the advertising industry. This paper analyzes Ogilvy's strategy and explores its future development prospects. Ogilvy always adheres to the principle of "customer first," diligently manages the relationship with each customer, and strives to achieve customers' wishes perfectly. It is not only consolidating old customers but also developing potential customers so that the company can earn a steady stream of projects in the future. Ogilvy's advertisements are based on crowd research and emphasize the needs of the public so that the advertisements can have an excellent emotional resonance with the public. Ogilvy also focuses on new blood and welcomes creative talent with open arms. Due to the incentive competition in the advertising industry, Ogilvy also faces many threats and disadvantages, such as lack of market share, lack of technical personnel, and challenges to unifying marketing methods in different regions. In the face of these problems, Ogilvy can minimize the negative impact in the future if we stick to the original intention of advertising and customers and continue to find creative talents (to maximize their advantages). In the end, the metaverse and artificial intelligence will continue to develop and affect people's lives to a greater extent. As a media company, Ogilvy needs to be sensitive to the differences between AI and human types of work and accurately separate the two (let people do the work that only human beings can do). At the same time, Ogilvy should also adapt to the development of the metauniverse and accurately locate the advertising methods that are most suitable for The Times and social background. Ogilvy will remain at the advertising industry's top for the next decade if they do that.