ByteDance: The Biggest Media Company in a Decade

Abstract

Beijing ByteDance Technology Co., Ltd. is an information technology company in China, which was officially established in March 2012. Full-year 2021 operating income is approximately $58 billion. With the rapid development of the Internet, advertising marketing is evolving in the direction of programmatic. With the acceleration of technological media transformation and the increase in advertising demand, related advertising sales technologies and services have gradually become mature. The emergence of SSP professional services represents a future trend in digital advertising. The business model adopted by ByteDance is almost perfect. When the popularity of video producers rises, whether it is live streaming, giving gifts, or advertising and marketing, the platform only needs to provide traffic to extract high profits. This article mainly analyzes, explains, and summarizes ByteDance’s business model, marketing method, and supply model, and finally gives my suggestions for the future development of ByteDance.