Analysis and development suggestions of Tencent Music based on SWOT method
DOI:
https://doi.org/10.54691/bcpbm.v29i.2293Keywords:
Tencent Music, SWOT analysis, Online musicAbstract
Tencent Music Entertainment Group ("TME") is the leading online music entertainment platform in China. It has a deep foundation and strong strength in the online music field. This paper uses SWOT analysis to analyze the development status of Tencent Music and puts forward development suggestions to promote its future success in view of its weakness and threats.
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Tencent Music (TME) https://www.tencentmusic.com/
2018 T-EDGE Global Innovation Conference-Titanium Media https://www.tmtpost.com/tag/3539641
How does digital technology drive the next future of music? https://mp.weixin.qq.com/s/ K6vyHDbHNyJQV9B2ZmItng
[Essence International Securities (Hong Kong)] Online music service: Cloud Music V.S. Tencent Music https://www.djyanbao.com/report/detail?id=2941053&from=search_list
[TF Securities] Internet Media: Tencent Music: Increase investment in content and ecological construction, and the number of paying users of online music has achieved rapid growth. https://www.djyanbao.com/report/detail?id=2651268&from=search_list
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