Live Streaming E-commerce Leads to ByteDance’s Global Invasion

Abstract

After its success in video-sharing market, ByteDance, the most rapid-growing Chinese tchnology company, is approaching to open up cross-border E-commerce platform and operating B2B and LKP business aiming to seek for new profit growth points intending to enhance its international infuluence. ByteDance provides its users with various methods and platforms from creation to cash realization and new recreation, which creates a diverse self-ecosystem with active circular flow driven by constant user-generated content. This paper will analyse the underlying strategy of ByteDance to maintain sustainable development that achieves the target of becoming one of the top-notch international enterprises.