The Effect of Brokerage Firm Size on Analysts’ Earnings Forecast Accuracy: Evidence from the Culture Media Industry

Ying He

doi:10.54691/bcpbm.v30i.2414

Authors

Ying He

DOI:

https://doi.org/10.54691/bcpbm.v30i.2414

Keywords:

Brokerage Firm Size; Earnings Forecast Accuracy; Contrast Analysis Method; Cultural Media Industry.

Abstract

The factors influencing analysts’ earnings forecast accuracy are a popular research topic today. Some researchers have found that brokerage firm size affects analysts’ earnings forecast accuracy. However, there is a research gap in the effect of brokerage firm size on analysts’ earnings forecast accuracy in a particular industry. As a result, this study investigates the link between brokerage company size and analysts’ earnings prediction accuracy by collecting and comparing analysts’ earnings forecast data from major brokerage companies and analysts’ earnings forecast data from small and medium-sized brokerage firms. It is found that the accuracy of analysts’ earnings forecasts for the culture media industry is positively correlated with the size of brokerage firms. This indicates that analysts at large brokerage firms have a higher accuracy of earnings forecasts for the culture media industry.

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