Research on the operation of game enterprises under the regulatory system: Based on the case of Tencent holdin

Abstract

Since 2000, modern entertainment has become more and more diverse, and games are a common one. The rapid development of games has produced a series of social problems. For the protection of minors, the Chinese government has begun to strictly regulate the game industry. However, due to the late development and rapid development of China's game market, there is a serious lag and nonstandard in China's regulatory system, which has a significant impact on China's game enterprises. Through the analysis of Tencent, this paper finds that China's game regulatory policies have a great impact on the profits of game companies. First, China's regulatory policies are changing at any time, which is difficult for enterprises to deal with. Second, corporate profits will be affected by policies. Third, enterprises must improve their R & D capabilities based on policies to maintain stable profits. As one of the largest Internet Co in China, Tencent's game business has always been the top priority of Tencent. With the strengthening of supervision, Tencent's profits are also affected. This paper is based on the case analysis of Tencent holdings, to study the reform methods of China's market regulatory authorities and how to deal with them.