Analysis of the Operation Mode, Existing Problems, and Solutions of TikTok
DOI:
https://doi.org/10.54691/bcpbm.v30i.2573Keywords:
Business model; Future development; Existing problems; Solution strategy.Abstract
In the 21st century, short video platforms began to develop rapidly and gradually replaced text reading. Watching short videos has become a popular entertainment item in people's lives. At the same time, short video platforms began to develop like live e-commerce. This paper discusses the operation mode and target market of TikTok tells people the reasons and methods for the success and rapid development of TikTok and analyzes the future development trend. With the rapid development of these platforms, some problems begin to be exposed. Therefore, this paper will study some problems of the TikTok platform, such as the negative impact of low video quality, and give some relevant solutions, such as increasing audit intensity. In this paper, we find the problems of the TikTok platform and discuss the solutions to the related problems to ensure the normal development of the platform in the future and realize the further expansion of the platform by optimizing and improving platform.
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