Vol. 31 (2022): 2nd International Conference on Economic Management and Corporate Governance (EMCG 2022)

View Vol. 31 (2022): 2nd International Conference on Economic Management and Corporate Governance (EMCG 2022)

August 27-28, 2022 | Montreal, Canada

Editors: Winston Leighton, Hen Tang

ISBN: 978-1-62437-585-9

Published: 2022-11-05

Preface

  • Preface: 2nd International Conference on Economic Management and Corporate Governance (EMCG 2022)

    Winston Leighton, Hen Tang
    I
    DOI: https://doi.org/10.54691/bcpbm.v31i.2257

Articles

  • Research on The Effectiveness of Customers to Business to Customers Business Model on Consumers' Willingness to Use E-commerce Platform

    Jiahao Liu, Yixin Yang, Zeyi Yang
    1-12
    DOI: https://doi.org/10.54691/bcpbm.v31i.2530

  • Analysis of The Transformation in Pinduoduo Based on SWOT Model and 4C Marketing Theory

    Xinyi Cai, Mengbo Wang, Jiahui Yu
    13-21
    DOI: https://doi.org/10.54691/bcpbm.v31i.2531

  • The Influence of Virtual Idols on Consumer Attitudes and Purchase Intentions

    Yajie Li, Biqiang Sun, Xiying Xie
    22-32
    DOI: https://doi.org/10.54691/bcpbm.v31i.2532

  • Analysis The Influence of The Interactivity of E-commerce Live Broadcast on Consumers’ Purchase Intention

    Xinjie Li, Jiatong Yin, Lingyao Zhao
    33-41
    DOI: https://doi.org/10.54691/bcpbm.v31i.2533

  • Exploring Factors that Cause Rt Mart's High Rate of Employee Turnover from the Perspective of Organizational Behavior

    Liangzu Li
    42-48
    DOI: https://doi.org/10.54691/bcpbm.v31i.2534

  • A Systematical Method to Evaluate Beyond Meat's Business Model and Strategy in China

    Qiuyi Gui
    49-55
    DOI: https://doi.org/10.54691/bcpbm.v31i.2535

  • Research on the brand awareness of Domino's Pizza in the Chinese market

    Huayang Wang
    56-61
    DOI: https://doi.org/10.54691/bcpbm.v31i.2536

  • Case Analysis of Coca-Cola’s Sustainability

    Ziyao Jia, Hanyue Ma
    62-68
    DOI: https://doi.org/10.54691/bcpbm.v31i.2537

  • The challenge and opportunity of LV under the pandemic and its future sustainability strategy

    Yanzhe Zhang
    69-82
    DOI: https://doi.org/10.54691/bcpbm.v31i.2538

  • Rationales behind Marks & Spencer’s failure in the Chinese market, an important lesson to foreign firms

    Kunbo Meng
    83-88
    DOI: https://doi.org/10.54691/bcpbm.v31i.2539

  • The Impact of Autopilot on Tesla

    Runze Chen, Hankai Mao
    89-95
    DOI: https://doi.org/10.54691/bcpbm.v31i.2540

  • Whether Lego should develop its smart toys market?

    Hongzhen Wu
    96-101
    DOI: https://doi.org/10.54691/bcpbm.v31i.2541

  • A Bubble Doomed to be Pricked Deconstructing the Chinese Real Estate Bubble

    Zhiyuan Guo, Linhang Yan
    102-106
    DOI: https://doi.org/10.54691/bcpbm.v31i.2542

  • Analysis of The Impact of The Group Buying Talent Mode on Consumer’s Purchase Intention

    Yibo Duan, Yihui Duan, Fangyu Lu
    107-115
    DOI: https://doi.org/10.54691/bcpbm.v31i.2543

  • The Benefits of Co-branding for Chinese Games Going Overseas

    Yufei Hu, Yuyang Hu, Ruoxi Ren
    116-125
    DOI: https://doi.org/10.54691/bcpbm.v31i.2544

  • SWOT Analysis Was Used to Analyze the Influence of Brand Equity on the Willingness to Use Douyin

    Peiyu Wu
    126-133
    DOI: https://doi.org/10.54691/bcpbm.v31i.2545

  • Research on the Application of Hedge Fund

    Yidi Zhang
    134-138
    DOI: https://doi.org/10.54691/bcpbm.v31i.2546

  • Industrial structure, energy mix and low-carbon economy: A case study of Fushun City

    Yifan Zhang
    139-145
    DOI: https://doi.org/10.54691/bcpbm.v31i.2547

  • Research on the Pinduoduo Product Quality Problem Analysis and Customer Satisfaction Optimization Strategy

    Xiaoqing Fan, Yanxi Liu
    146-151
    DOI: https://doi.org/10.54691/bcpbm.v31i.2549

  • Research on the Influence of Different Advertising Modes on Consumers’ Purchase Intention——Take Bilibili, WeChat and TikTok for example

    Hao Hu, Chun Liu, Zihuan Xu
    152-159
    DOI: https://doi.org/10.54691/bcpbm.v31i.2550

  • Research on the Marketing Strategies of Private Label Impacts on Customer Loyalty and Sense of Novelty——A case study of Trader Joe’

    Yufei Qiu
    160-167
    DOI: https://doi.org/10.54691/bcpbm.v31i.2552

  • Research on the Consumer Behavior Characteristics and Marketing Strategy of New Energy Vehicles——Taking BYD and Tesla as Examples

    Zhiao Hu
    168-175
    DOI: https://doi.org/10.54691/bcpbm.v31i.2555

  • Research on Behavioural Traits and Marketing Strategies of Chinese University Students Using Tiktok Live-streaming Platforms

    Qian Wei
    176-183
    DOI: https://doi.org/10.54691/bcpbm.v31i.2556

  • Analysis on the Emission Reduction Effect of China's Carbon Trading Policy—Research on pilot policies based on carbon emissions trading

    QinRun Yu
    184-194
    DOI: https://doi.org/10.54691/bcpbm.v31i.2559

  • Analysis of Corporation’s Financial Fraud and Independent Directors’ Decision Based on Evolutionary Game Theory

    Ching Hung Cheng, Zhe Huang, Siqi Lin, Hangyu Wu
    195-204
    DOI: https://doi.org/10.54691/bcpbm.v31i.2561

  • Analysis Marketing Strategy of Taobao

    Shiyu Zhang
    205-209
    DOI: https://doi.org/10.54691/bcpbm.v31i.2563

  • Gucci Marketing Analysis Based on SWOT Model

    Jingwen Lou
    210-214
    DOI: https://doi.org/10.54691/bcpbm.v31i.2564

  • Marketing Research about Häagen-Dazs Based on SWOT Analysis

    Huixin Zhang
    215-219
    DOI: https://doi.org/10.54691/bcpbm.v31i.2565

  • Solving the marketing problems of Revlon based on SWOT analysis

    Kangni Liu
    220-224
    DOI: https://doi.org/10.54691/bcpbm.v31i.2566

  • How Can Dolce & Gabbana Change its Reputation after the Racism Marketing Video

    Leran Li
    225-228
    DOI: https://doi.org/10.54691/bcpbm.v31i.2585

  • Research on the Investment Value of Disney Based on Multiples Valuation

    Yunning Lei, Yige Sui, Junzhao Xu, Yice Yin
    229-236
    DOI: https://doi.org/10.54691/bcpbm.v31i.2586

  • Research on the Investment Value of Guangzhou Baiyun International Airport Based on Multiples Valuation Method

    Yiqi Chen
    237-244
    DOI: https://doi.org/10.54691/bcpbm.v31i.2587

  • Research on the Corporate Value of Toyota Based on Multiple Valuation Method

    Yitong Qu, Yihan Wu
    245-250
    DOI: https://doi.org/10.54691/bcpbm.v31i.2588

  • Research on the Valuation of Under Armour Based on Multiple Valuations Method

    Junyi Guo
    251-256
    DOI: https://doi.org/10.54691/bcpbm.v31i.2589

  • The Impact of the R&D Investments towards Short-term Corporate Valuation -- Evidence from Chinese Listed Healthcare Companies

    Yezi Chen
    257-265
    DOI: https://doi.org/10.54691/bcpbm.v31i.2590

  • Research on the Retirement Strategy Based on the Characteristics of Asset Class

    Zhiyi Li
    266-271
    DOI: https://doi.org/10.54691/bcpbm.v31i.2591

  • Analysis of Coca-Cola's marketing strategies in China

    Hao Zheng
    272-276
    DOI: https://doi.org/10.54691/bcpbm.v31i.2592

  • Influences of Emotion and Negative Online Word-Of-Mouth (WoM) on Nissan Motor Co., Ltd.

    Bailin Chen
    277-281
    DOI: https://doi.org/10.54691/bcpbm.v31i.2593

  • The problems of Subway's marketing in the Chinese market and how to improve

    Churan Zhang
    282-286
    DOI: https://doi.org/10.54691/bcpbm.v31i.2594

  • How China's Real Estate Investments Are Transforming and Growing Under Pandemic and Restrictive Policies

    Shenghan Gao
    287-297
    DOI: https://doi.org/10.54691/bcpbm.v31i.2595

  • Video Performances and Interactive Features as Contributors to Tik Tok’s Online Environment

    Lingxin Kong
    298-304
    DOI: https://doi.org/10.54691/bcpbm.v31i.2596

  • Analysis on the promotion problems of adding elevators in old communities in Shanghai——Based on 67 interviews in Pudong New Area, Shanghai

    Xianglong Dong, Xiaoke Wang, Quanling Li, Xinchun Chen
    305-312
    DOI: https://doi.org/10.54691/bcpbm.v31i.2597

  • Research on Male Gaze in Mass Media Opinion Guidance from the Perspective of Feminism

    Yitian Song
    313-317
    DOI: https://doi.org/10.54691/bcpbm.v31i.2598

  • Dynamic Changes in Prices of Gold and Silver during Russia-Ukraine Conflict

    Xinshu Li
    318-326
    DOI: https://doi.org/10.54691/bcpbm.v31i.2646

  • Yield and Fluctuation of Cryptocurrency under the Covid-19 Pandemic: Empirical Research based on Ethereum

    Runjia Gao
    327-336
    DOI: https://doi.org/10.54691/bcpbm.v31i.2647

  • The Impact of Crude Oil Price Changes in The Yield and Fluctuation of Manufacturing and Transportation Industries

    Zhenhai Lyu
    337-345
    DOI: https://doi.org/10.54691/bcpbm.v31i.2648

  • Yield and Volatility of Pharmaceutical Industry under the Russia-Ukraine Conflict: A Perspective of Changes in Oil Price

    Dianshuo Zhang
    346-354
    DOI: https://doi.org/10.54691/bcpbm.v31i.2649

  • Spatiotemporal Differentiation Pattern and Influence Mechanism of Urban Resilience in Jiangsu Province

    Zhijie Li, Ziyi Ma, Guoyan Zhou
    355-361
    DOI: https://doi.org/10.54691/bcpbm.v31i.2650

  • The Influence of "Reverse Mixed Ownership Reform" on the Internal Control of Private Enterprises

    Xinru Huang
    362-368
    DOI: https://doi.org/10.54691/bcpbm.v31i.2651

  • The Time-Varying Impact of Exchange Rate Changes on Disney Stock Returns and Volatility: Evidence from the Fed's Rate Hike

    Shuxin Deng
    369-377
    DOI: https://doi.org/10.54691/bcpbm.v31i.2652

  • Behavior and Consequences of COVID-19-related Voluntary Disclosure: Evidence from Pharmaceutical Companies

    Ziyi Cao, Eryu Sui, Yidan Wu
    378-391
    DOI: https://doi.org/10.54691/bcpbm.v31i.2653

  • A Study on Takeout Diet of High School Students

    Xirui Yang
    392-397
    DOI: https://doi.org/10.54691/bcpbm.v31i.2654

  • Study on Cost Sharing of Inclusive Kindergartens in Suburban Area———Take RE District of R City in China as an Example

    Yang Du, Mingzheng Hu
    398-407
    DOI: https://doi.org/10.54691/bcpbm.v31i.2655

  • Research on optimization of enterprise economic management model based on performance appraisal

    Junze Yang, Yu Poems Wei, Xinyi Li, Jiyun Luo, Xuan Jiang
    408-412
    DOI: https://doi.org/10.54691/bcpbm.v31i.2656

  • Research on the Financial Performance of CECEP Wind- power Corporation Based on Harvard Analytical Framework

    Hongmin Sun
    413-421
    DOI: https://doi.org/10.54691/bcpbm.v31i.2657

  • Analysis of China's energy storage industry under the dual carbon policy

    Yongquan Wu, Rong Yang
    422-428
    DOI: https://doi.org/10.54691/bcpbm.v31i.2658

  • Research on the commercial model and marketing strategy of Tik Tok live streaming

    Zhuoyao Wu
    429-436
    DOI: https://doi.org/10.54691/bcpbm.v31i.2659

  • A Game Theory-based Analysis of Trade And Policy Between China and Brazil In Electrical And Mechanical Products

    Hongyu Yan
    437-444
    DOI: https://doi.org/10.54691/bcpbm.v31i.2660

  • Game Theory Analysis of Commercial Banks and Micro-Enterprises Credit in Post - epidemic Era

    Tianhua Mao
    445-452
    DOI: https://doi.org/10.54691/bcpbm.v31i.2661

  • Research on the Investment Value of PepsiCo Based on Multiples Valuation

    Fanghao Huang
    453-458
    DOI: https://doi.org/10.54691/bcpbm.v31i.2662

  • Analysis and suggestions on the market and business strategy of Subway

    Chengdian Li, Peiyu Lu, Linlin Xu
    495-464
    DOI: https://doi.org/10.54691/bcpbm.v31i.2663

  • To What Extent do Chanel’s marketing Strategies Contribute to One’s Popularity Around the World

    Shiqiong Pan
    465-470
    DOI: https://doi.org/10.54691/bcpbm.v31i.2664

  • The Analysis of the Marketing Strategy of Hermès and accompanying word of mouth on social media

    Jiale Zhang
    471-477
    DOI: https://doi.org/10.54691/bcpbm.v31i.2665

  • Research on the investment value of LVMH - based on multiple valuation method

    Zipeng Dong, Rongxin Hui, Yifan Xia
    478-485
    DOI: https://doi.org/10.54691/bcpbm.v31i.2666

  • Research on the Corporate Value of Ferrari Based on the Valuation Method

    Yifan Li, Yutu Wu, Yuanwei Xu
    486-495
    DOI: https://doi.org/10.54691/bcpbm.v31i.2667

  • Research on the Investment Value of Kerings Group Based on the Multiple Valuation Method

    Xuan Feng
    496-501
    DOI: https://doi.org/10.54691/bcpbm.v31i.2668

  • Research on the Valuation of Adidas based on P/E Method

    Haidi Hua
    502-507
    DOI: https://doi.org/10.54691/bcpbm.v31i.2669

  • Based on the leadership style of different companies to analyze the advantages and disadvantages of different management styles

    Qifeng Yang, Xinyi Zhu
    508-512
    DOI: https://doi.org/10.54691/bcpbm.v31i.2670

  • Haagen Dazs' marketing strategy and development suggestions

    Yujia Wu
    513-517
    DOI: https://doi.org/10.54691/bcpbm.v31i.2671

  • Research on Floating Population and Enterprise Innovation Based on LightGBM

    Ying Chen, ShunJie Xu
    518-530
    DOI: https://doi.org/10.54691/bcpbm.v31i.2672

  • Ruminate the Significance of Internal Capital Market to enterprise capital control

    Chenrui Zhu
    531-535
    DOI: https://doi.org/10.54691/bcpbm.v31i.2673