Current Situation and Countermeasures of the Catering Distribution Industry under the O2O Mode

Abstract

With the help of Internet technology, the catering industry has formed a variety of new marketing modes, which overturned the original catering mode to a large extent. Therefor, the enterprises can choose more effective distribution methods to promote the development of the catering distribution industry. In this context, this work studied the current situation of the catering distribution industry under the O2O mode, analyzed the development situation of the catering O2O market and the catering distribution O2O mode, and articulated the current application situation of the O2O mode in the catering distribution industry. Also, this work analyzed the problems existing in the O2O mode in the catering distribution industry, including the potential risks of food products due to insufficient market supervision, non-standard food distribution and improper handling of after-sales problems. To address the problems, we put forward associated solutions to improve the management system by strictly implementing the catering distribution service standards and building an intelligent system to form a take-out distribution O2O closed loop. This study is expected to provide a guarantee for the sustainable development of the catering industry.